FitFeast, the innovative digital-first nutrition startup known for its protein-enriched, taste-driven food products, has successfully raised Rs 5.5 crore in a recent seed funding round. Led by Gurugram-based angel investment firm Inflection Point Ventures (IPV), the round also attracted prominent investors such as Raghav Singhal of Swasthum Wellness, Santosh Govindaraju, and senior executives from HSBC, including Abhishek Chopra and Aabhas Khanna.
From Shark Tank India to Funding Success: FitFeast’s Journey
Founded in 2021 by Aditya Poddar, a former analytics professional turned entrepreneur, FitFeast gained national attention after its appearance on Shark Tank India Season 4 in March 2025. Though the startup did not secure funding on the show, the exposure significantly boosted investor interest and brand visibility.
Aditya’s personal transformation story—losing 20kg while championing protein-rich diets—resonated deeply with audiences and investors alike. The startup’s mission is clear: to make protein-rich diets enjoyable and accessible for Indian consumers without compromising on taste.
Unique Product Range Tailored for Indian Palates
FitFeast’s product portfolio stands out by blending health and flavor, offering an array of protein-packed snacks and beverages that appeal to Indian taste buds. The lineup includes:
Protein Chips (e.g., Peri Peri flavor)
Dessert Bars
Smoothies (such as Malai Kulfi protein shakes)
Nut Butters
Each product is carefully formulated to deliver high protein content while maintaining authentic, indulgent flavors, making nutritious eating a delight rather than a compromise.
Strategic Use of Funds: Scaling and Innovation
The Rs 5.5 crore capital infusion will be strategically deployed to:
Expand presence across Direct-to-Consumer (D2C), marketplace, and quick commerce channels
Strengthen marketing efforts with a focus on honest performance ads and influencer collaborations
Hire leadership talent to drive growth and operational excellence
Innovate new localized protein formats tailored to diverse Indian tastes
Deepen penetration in metropolitan and Tier-1 cities
Celebrity Endorsements and Investor Confidence
FitFeast has attracted notable cricketing icons as investors and brand ambassadors. Retired Australian cricketer Shane Watson, who initially became a customer, has committed as a long-term investor and brand partner. Indian all-rounder Axar Patel also supports the brand as both an investor and ambassador, enhancing FitFeast’s appeal among fitness-conscious youth.
Rapid Growth and Market Reach
The startup reports impressive traction, with monthly revenues exceeding Rs 50 lakh and distribution through major platforms like Zepto, Amazon, Flipkart, and its own website. FitFeast products now reach over 20,000 pin codes across India, reflecting its growing footprint.
To date, FitFeast claims to have sold over 10 million grams of protein, with a remarkable fivefold monthly growth rate over the past quarter, underscoring the rising demand for tasty, nutritious snacks in the Indian market.
Addressing India’s Protein Deficiency Challenge
With a large portion of the Indian population facing protein deficiency, FitFeast aims to bridge this nutritional gap by making protein intake convenient, affordable, and enjoyable. As Vinay Bansal, founder of IPV, notes:
“India is experiencing a growing awareness around the importance of protein in daily nutrition. FitFeast is capitalizing on this shift with products that are accessible, high-quality, and most importantly, flavorful.”
The Future Outlook: Building a Protein-First Lifestyle Brand
FitFeast’s vision extends beyond snacks to fostering a protein-first lifestyle among Indians. By combining innovative product development, strategic marketing, and celebrity endorsements, the brand is poised to become a household name in India’s burgeoning health and wellness sector.
With the D2C market in India projected to reach $80 billion and e-commerce expected to hit $325 billion by 2030, FitFeast is well-positioned to ride this growth wave by offering differentiated, protein-rich products that resonate with modern consumers