Bengaluru-based men’s fashion brand Snitch, featured on Shark Tank India, has announced a strategic partnership with ClickPost, a leading logistics intelligence platform. This collaboration aims to streamline Snitch’s logistics workflows and automate post-purchase operations, enabling the brand to deliver seamless, fast, and flexible fulfillment experiences across both online and offline channels.
Meeting the Demands of Omnichannel Retail in India
Snitch, led by Siddharth Dungarwal, is rapidly expanding its footprint with plans to increase omni-enabled outlets from 10 to 32 by early Q3 of 2025. This growth reflects the rising importance of omnichannel retail, where customers expect a unified shopping experience regardless of whether they shop online or in physical stores.
Mahadevan Pillai, VP of Operations & Supply Chain at Snitch, emphasized the evolving landscape:
“Companies are digitizing warehouses and streamlining last-mile processes to provide a seamless, customer-first fulfillment experience. The rise of omnichannel retail has further pushed us to integrate online and offline channels, ensuring we can serve shoppers wherever they are.”
With e-commerce booming in India, the partnership with ClickPost also addresses the critical need for robust reverse logistics to handle returns efficiently — a key factor in customer satisfaction.
How ClickPost Enhances Snitch’s Logistics Capabilities
ClickPost’s platform offers Snitch real-time visibility into shipments, courier performance monitoring, and automated returns management. These capabilities are vital for maintaining high-quality post-purchase experiences, especially at scale.
Naman Vijay, Co-founder of ClickPost, highlighted the synergy:
“Modern brands can’t afford slow or opaque logistics. Snitch has built an operations engine that’s fast, intelligent, and deeply customer-first. We’re proud to support them with the infrastructure to scale intelligently while delivering the level of speed and visibility customers expect today.”
Snitch’s Growth Trajectory and Funding Boost
Snitch recently raised approximately ₹340 crore from investors including Manyavar CEO Ravi Modi, pushing its valuation to around ₹2,500 crore. This capital infusion is fueling Snitch’s aggressive expansion plans, including enhancing its omni-channel presence and exploring new markets.
The brand, which started as a direct-to-consumer (D2C) menswear label in 2020, is now operating over 63 stores and is focused on blending technology with fashion retail to offer customers a superior shopping journey.
Why This Partnership Matters for Indian Retail
Customer-Centric Fulfillment: By integrating ClickPost’s logistics intelligence, Snitch can offer faster deliveries and hassle-free returns.
Omnichannel Integration: Seamless coordination between online and offline sales channels improves inventory management and customer reach.
Scalability: Automated workflows and real-time data empower Snitch to handle growing order volumes without compromising service quality.
Enhanced Transparency: Customers gain better shipment tracking and delivery updates, boosting trust and satisfaction.
The Future of Fashion Logistics in India
As India’s retail landscape evolves with digitization and omnichannel strategies, partnerships like that of Snitch and ClickPost set a benchmark for operational excellence. By leveraging technology-driven logistics, Indian brands can compete globally while catering to the fast-changing preferences of domestic consumers.
Snitch’s journey from a Shark Tank India startup to a rapidly scaling fashion powerhouse underscores the importance of smart supply chain solutions in today’s competitive market. With ClickPost’s support, Snitch is well-positioned to deliver not just style but also superior service to its customers across India and beyond.
This collaboration exemplifies how Indian startups are innovating at the intersection of fashion, technology, and logistics — creating a more connected and customer-friendly retail ecosystem