India’s premium beauty brand WishCare has achieved a significant milestone by crossing an annual run rate (ARR) of Rs 300 crore and generating Rs 200 crore in revenue for FY 2024–25. This marks an impressive 10X growth in just two years, positioning WishCare as one of the fastest-growing indie beauty brands in the country.
The Rise of WishCare: A New-Age Beauty Powerhouse
Founded in 2020 by siblings Stuti Kothari, Ankit Kothari, and Ayush Kothari, WishCare has carved a niche with its efficacy-driven, clinically tested, and multifunctional beauty products. The brand focuses on real consumer needs, offering high-performance solutions in categories like hair care, sun care, and body care.
Since securing investment from Unilever Ventures as its sole investor in FY24, WishCare has scaled rapidly, serving over 5 million customers across India. The brand’s commitment to science-led innovation and community-driven product development has been central to its success.
Product Innovation Driving Market Leadership
WishCare’s product portfolio includes standout items such as:
Hair Growth Serum Concentrate with advanced ingredients like Redensyl
SPF Lip Balm offering effective sun protection with skincare benefits
Body Sunscreen Lotion with broad-spectrum SPF 50
These products have gained significant traction on major e-commerce platforms including Amazon, Nykaa, and Flipkart, consistently ranking among the bestsellers in their categories. The brand’s focus on multifunctional and biomimetic formulations has helped it pioneer emerging segments in the Indian beauty market.
Strategic Growth and Expansion Plans
With a solid digital-first foundation, WishCare is now gearing up for an omnichannel expansion. The company plans to enter modern trade and offline beauty retail outlets, enhancing accessibility to its products nationwide.
On the international front, WishCare is preparing to launch in key markets such as the UAE, USA, and Southeast Asia, aiming to bring its trusted, science-backed beauty solutions to a global audience.
Co-founder Stuti Kothari emphasized,
“Our growth reflects the trust our community places in us and our relentless focus on innovation. We are excited to take WishCare global and build a strong omnichannel presence.”
Financial Performance and Market Outlook
WishCare’s rapid scale-up has been fueled by its product-led innovation and deep understanding of consumer needs. The brand’s Rs 300 crore ARR and Rs 200 crore revenue for FY25 highlight its robust business model and profitability, even while aggressively expanding.
Looking ahead, WishCare targets to reach Rs 500 crore in revenue by FY26, driven by new product launches, offline retail expansion, and international market entry.
Why WishCare Resonates with Indian Consumers
In a market crowded with beauty options, WishCare stands out by combining clinical efficacy with affordability and a strong community focus. Its products cater to the evolving preferences of Indian consumers who seek high-quality, multifunctional, and trustworthy beauty solutions.
The brand’s success story also reflects a broader trend of indie beauty brands disrupting traditional players by focusing on innovation, transparency, and consumer engagement.
Conclusion: WishCare’s Journey from Indie Brand to Global Contender
WishCare’s meteoric rise in just five years underscores the potential of science-driven, consumer-centric beauty brands in India. Backed by strategic investment and a passionate leadership team, WishCare is poised to become a global name in premium beauty, delivering effective products that truly resonate with consumers.