Outzidr, a direct-to-consumer fashion startup catering to GenZ women, has raised Rs 30 crore in a seed funding round. The round saw participation from prominent angel investors alongside a leading venture capital firm.
Founders with Fashion & Logistics Expertise
The startup was cofounded in 2024 by industry veterans with decades of combined experience. The team includes former leaders from major fashion brands and supply chain innovators, bringing expertise in scaling businesses, omnichannel strategy, and agile manufacturing.
Test-and-React Model for Trend-Driven Collections
Outzidr’s core innovation lies in its unique approach:
- Rapid prototyping: Launches thousands of new designs monthly
- Micro-batch production: Begins with limited units per style
- Demand-led scaling: Focuses on top-performing designs
This strategy reduces inventory risks while staying aligned with GenZ preferences for partywear, vacation outfits, and social-media-friendly styles.
Omnichannel Playbook for Nationwide Reach
Currently selling through its own platform and major online marketplaces, Outzidr plans to:
- Expand design output with a three-week inventory cycle
- Shift majority manufacturing to Indian factories within two years
- Leverage advanced tools for trend forecasting and inventory automation
Investors Bet on GenZ’s Fashion Appetite
The startup aims to achieve Rs 100 crore annualized revenue by late 2025, tapping into India’s rapidly growing fashion market. Its agile model combines tech-driven insights with rapid production capabilities to stay ahead of trends.
Sustainability Meets Speed
While prioritizing fast fashion, the brand is exploring eco-friendly fabrics and localized production to minimize environmental impact. The funding will also enhance real-time analytics and supplier coordination.
What’s Next?
Expect expanded collections across Western wear, accessories, and occasion-specific categories. Strategic hiring in design, tech, and operations will support its ambitious growth targets.